Privacy Policy.

This Privacy Policy explains how Alarm Growth Ltd collects, uses, and protects your personal data when you visit our website at alarmgrowth.ai or use our services.

01Who we are

For the purposes of UK GDPR, Alarm Growth Ltd ("we", "us", "our") is the data controller of your personal data.

02What data we collect

We collect personal data that you provide to us directly, including:

• Contact details: name, email address, phone number, company name, job title.
• Account information: username, password (encrypted), billing address.
• Payment information: processed securely by our payment provider (Stripe). We do not store full card details on our servers.
• Communications: records of your correspondence with us, including support enquiries and demo bookings.
• Usage data: how you interact with our website and services, including IP address, browser type, device information, and pages visited.

We collect this data when you visit our website, book a demo, sign up for one of our plans, contact us by email or phone, or use our services.

03How we use your data

We use your personal data to provide and improve our services, process payments and manage your account, communicate with you about your account and our services, respond to your enquiries and provide customer support, send marketing communications where you have consented to receive them, comply with our legal obligations, and detect and prevent fraud.

04Legal basis for processing

We process your personal data on the following legal bases:

• Contract: to provide the services you have purchased.
• Legitimate interests: to improve our services, prevent fraud, and conduct business operations.
• Consent: for marketing communications (you can withdraw consent at any time).
• Legal obligation: to comply with applicable laws and regulations.

05Sharing your data

We do not sell your personal data. We share data only with service providers who help us operate our business (such as hosting providers, payment processors, customer support tools, and email service providers), legal and regulatory authorities where required by law, and professional advisers including lawyers and accountants where necessary.

All third parties are required to handle your data in accordance with applicable data protection laws.

06International transfers

Some of our service providers may be based outside the United Kingdom. Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place, including standard contractual clauses approved by the UK Information Commissioner's Office (ICO).

07How long we keep your data

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the duration of your account, for up to 7 years after account closure for tax and accounting purposes, and for longer where required by law.

08Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you.
• Rectify inaccurate personal data.
• Erase your personal data ("right to be forgotten").
• Restrict how we process your data.
• Object to processing based on legitimate interests.
• Data portability — receive your data in a structured format.
• Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, contact us at [email protected]. We will respond within one month.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you are unhappy with how we handle your data.

09Cookies

Our website uses cookies to improve your experience and analyse site usage. You can control cookies through your browser settings.

10Security

We take appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse. However, no method of transmission over the internet is 100% secure.

11Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website with the "last updated" date.

12Contact us

If you have any questions about this Privacy Policy or how we handle your data, please contact us: